writing.

Prose comes at you fast. I've done copywriting for web and digital – marketing, editorial, creative, social, and SEO – for a diverse set of projects that includes podcasts and videos.

MARKETING

Alamo Drafthouse has a very specific voice that must be present in all of their communications: one of an informed film-lover who is snarky, but never mean.

One showpage I wrote, for one of Alamo's "rowdy" screenings of CATS, caught wide attention.

Any press is good press, right?

I also worked on digital ads for Facebook and Instagram.

“Chewie, we’re home.” Experience the end of an era with STAR WARS: RISE OF SKYWALKER. Force grab tickets now.

"Streep. Dern. Watson. Gerwig. Name a bigger crossover. We’ll wait. Get tickets now."

BRANDING

"MY DAY AS A GHOST is a collection of poetry about love, sex, and other things to tend to end quickly. Using a plain-spoken style and narrative elements, Kallison brings a new perspective to old subjects like mental illness, addiction, and heartbreak.

David Kallison is keeping it together in his hometown of Austin, Texas."

WRITING

I have written a variety of recaps, reviews, blogs, essays, short stories, and scripts. Below is a small sample:

"Although broad comedy is often maligned, especially by other, “edgier” comics, Gaffigan is profoundly gifted at seizing the audience’s attention and holding on to it, joke after joke after joke. There’s nothing revolutionary here, but it goes down easy and tastes great after. Obsessed is like the best vanilla ice cream you’ve ever had, so take his advice: Throw away the lid and finish the whole pint."

"Don was on top back in 1960 because he was always in the right place. “Just get me in the room,” he used to say, because that’s where he belonged, that was his home. Mad Men has proposed that Don is a man left behind by society, a man now in the wrong time. But that is no longer exactly true. Don is in the wrong place. Alluded to strongly in Season 6’s mention of Dante’s “Inferno," is the idea that a piece of Don died in Korea. He’s been searching for that piece ever since. He’s been searching for his own death.

- BroJackson (site longer active)

"At the back there was a spaceship, what looks like a lunar module, what they call a capsule, and what I call the place where astronauts sit when they fly into space. It’s a prototype, the mockup they use to test things in. But to me it was a spaceship. I climbed up the ladder and peered in. Blue race car chairs sat at 180 degrees. I took off my jacket so it wouldn’t snag. I threw it on the steps of the spaceship. I half climbed, half leapt into the seat. She did the same, far more gracefully, and we sat in a spaceship at the top floor of a rocket factory.

 

Serenity settled over us like the softest of blankets. We talked about the passion of her work, about making great things, about burning out, about being satisfied, about finding that one place that stirs your soul enough to work for 100 hours a week. About what happens when those weeks are done. I stared at the ceiling and out the rounded side windows, positioned strategically so you could see the factory. I felt beautiful and alone and transformed. I wanted to make great things, forever. The future lives wherever we want it to."

Think of your own workplace culture. What comes to mind? The free coffee, maybe. The happy hours, the brown bag “lunch and learns,” the birthday cupcakes from that one place down the street. These are visible markers of culture, and the ones we often tout to friends and new recruits. But culture is much deeper than that. It is specific attitudes, beliefs, mindsets, and traditions that all answer one question: what does a company or organization value most?

At Deans for Impact, we value data. It’s one of our guiding principles, and it’s embedded in everything we do. When we give workshops, we survey participants at the end of each day and display the live results. This approach surprises some folks, but not only do we believe in our work, we believe in using data to improve it. If teacher-preparation programs can gather common data about their programs in order to improve, we too can be vulnerable in our statistical self-reflection.

© 2020 by David Kallison.